The social media revolution is a phenomenon that has gone viral! The old ways of marketing your home is NOT effective anymore! If your Realtor is using newspapers, printed flyers outside in flyer boxes, or uses those hideous free real estate magazines to market your home, your pouring your money down the drain. Print media is ineffective and out dated.

Watch this incredible video to see what I’m talking about. Then contact me about a marketing plan for the new generation of media that will find buyers for your home!

Is it really that important to have my home ready for showing?

During the last few weeks I have had the pleasure of showing different out of state buyer’s homes, in and around Salt Lake City. I think I personally toured about 35 homes with my clients. I know there is a lot of information out there for help in getting your home ready for selling, but I’m not sure how many people are actually reading it! So here is a nice video of how to get your home ready to view by potential buyer. Selling Agents, it is ultimately up to you to get your sellers to do the necessary things to make their homes more presentable.

Heat or no Heat?

One last thing not mentioned in the video, KEEP THE HEAT ON  EVEN IN AN EMPTY HOME!  There is nothing that will get the buyer OUT of the house faster than a house that is colder on the inside than it is on the outside!

Video, AgentGenius, image = discoveryeducation.com

Any agent that sells real estate should know the importance of marketing and how there should be a plan for getting the home ready to sell. A lot of people are staging and making sure the home is clean and bright; the yard in good shape and maintained. The other day I was showing clients several homes. Several of these home were flips, where the Seller had gone in and spent thousands of dollars fixing them up, new floors, paint, cabinets and appliances; all the bells and whistles. The bad thing was that we couldn’t stay in these homes very long and enjoy them because it was COLDER inside than outside! So all the money, decorations and staging was ineffective because it was like walking into a refrigerator. Buyers don’t want to feel like they are in a refrigerator when it is winter out. They want to walk into a home and feel, safe, warm, secure and dry. Buyers buy based on how a homes makes them feel… it’s a complete package… turn on that heat!