The social media revolution is a phenomenon that has gone viral! The old ways of marketing your home is NOT effective anymore! If your Realtor is using newspapers, printed flyers outside in flyer boxes, or uses those hideous free real estate magazines to market your home, your pouring your money down the drain. Print media is ineffective and out dated.

Watch this incredible video to see what I’m talking about. Then contact me about a marketing plan for the new generation of media that will find buyers for your home!

 How do Buyer’s see your home?

I was reading my list of daily blogs and came across a post from 1000Watt Blog. Marc Davidson is a consultant for real estate companies but also happens to be relocating to another state. He discussed the frustrations his wife was having searching for available homes in their new location. Mainly, listing on the Multiple Lisiting Service (MLS) that had no, or few, or poor quality, photos of their listings! Read here

Seller’s, when you are getting ready to sell your home, 

ASK the listing agent what they are going to do for you in exchange for the commission you are paying! Get an OUT clause in the agreement,  if they don’t do certain things, you can cancel the contract. Simple. It is costing you thousand of dollars for a poor marketing approach on your listed property! Click here for more tips to get your home ready to show.

Cheap or no photos can cost you dollars…

There are so many quality agents out there willing to give you exceptional service, there is no excuse for hiring a poor agent. One caveat, you must pay a fair price for these services, the $299.00 MLS service listing will not get you a lot of marketing services, most photo tours cost a few hundred dollars alone.   

photos: springtxblog.com

Salt Lake Board of Realtors lost approximately 2,600 members from 2008 numbers as a result of hard economic times in the real estate market. This number represents 30% of the associations membership as of December 31,2008; which was the deadline to pay the required fees to continue membership. Other associations around the state are expected to post similar numbers. 

Why is this a good thing?

During the real estate heyday of a few years ago, anyone that had a pulse was getting their real estate licence. Everyone had a relative or neighbor, friend or foe that had a licence. It was a financial smorgasbord of real estate money making bliss. As we know, this didn’t last. 

Most of the people that jumped in the business to catch the money train, ended up being poor contributors to our profession as Realtors. The weeding out process began in 2008, and now, those Realtors that survived, are the Realtors that were here before the bubble, or were taking the profession seriously from the beginning. They weren’t in in for the fast buck, but for what it represented as the profession it was meant to be.

How does this benefit the consumer?

The remaining Realtor members are the most successful and best educated of the last 10 years. They have paid the price of a successful career through customer service, education and community service. They have created a client base based on referrals and repeat business, and are in the profession for the long term, through all the market cycles, and are committed to the best in service for their clients. These, the Realtors left standing after the storm, are only the strongest, best positioned to meet the challenges of the coming recovery. These are the people you should be seeking as a future buyer or seller.

image teqware.com