A chilling effect

Any agent that sells real estate should know the importance of marketing and how there should be a plan for getting the home ready to sell. A lot of people are staging and making sure the home is clean and bright; the yard in good shape and maintained. The other day I was showing clients several homes. Several of these home were flips, where the Seller had gone in and spent thousands of dollars fixing them up, new floors, paint, cabinets and appliances; all the bells and whistles. The bad thing was that we couldn’t stay in these homes very long and enjoy them because it was COLDER inside than outside! So all the money, decorations and staging was ineffective because it was like walking into a refrigerator. Buyers don’t want to feel like they are in a refrigerator when it is winter out. They want to walk into a home and feel, safe, warm, secure and dry. Buyers buy based on how a homes makes them feel… it’s a complete package… turn on that heat!

Tagged as: Marketing, Real Estate